Article marketing has long been a very good way for internet marketers to drive targeted traffic to their web sites. There are hundreds of article directories online. However, there are a few that receive the bulk of traffic and provide search engines benefits. A properly crafted and optimized article can rank highly in the search engines if you are willing to do a little link building. However, an article that reaches the top of the search engines, if written poorly, will almost do you no good. In order to make your article an effective sales machine, you need to make sure that it informs and is not a sales pitch. Individuals will quickly press the back button if they think that they're being sold to. Hard sales often don't work well, especially in a struggling economy. People just aren't going to spend money as freely as they once did.
Millions of people get on the Internet everyday to search for information. In fact, that's one of the most popular uses of the Internet. There are so many sales letters online that it's very difficult for people to get good information for free. You have a chance, with your article, to stand out by providing the reader with real information that they can use. If they are confident that you have their best interests in mind and that you are really trying to help them, they'll be more likely to click through your link and then purchase what you have to sell. To accomplish this you need to gain their trust and break through their skepticism. You can do this by really offering them some good information that is of value.
You may also want to either create a problem or discuss a common problem in your article and then help the reader solve that problem in your resource box. For example, your article might be about warning dog owners of the dangers of store brought dog food. In your resource box, you can provide a link that offers dog owners a recipe book of veterinarian approved homemade recipes. So the problem that you have highlighted is that store brought pet food can be dangerous for your dog and the solution you have provided is a recipe book of veterinarian approved recipes.
You want to make sure that your resource box really grabs your reader's attention. Mentioning your name and your background is okay. However, the reader wants to know what you can offer them. Therefore, make sure that you place this information first, then you can list your name and experience. However, only do so if it is relevant to the article or the problem you have highlighted in your article.
Articles can also perform well in the search engines. However, if you are submitting your article to more then one search engine, you may be penalized for duplicate content. Therefore, consider using a quality spinner such as Jet Spinner (it's free). It is one of the best options. It will require a little work. However, you will get a good finished product. Then simply submit these unique versions, by hand, to the top article directories or pay someone to do it for you.
About the Author: Need a quick and easy solution for driving targeted traffic to you website? Go here: http://www.downloadsuniverse.com Scott Brooks is a successful internet marketer who has been working online since 2004. He has authored several popular ebooks and owns three membership sites.
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